What Is A Brand Evangelist?

WHAT DOES BRAND EVANGELISM LOOK LIKE?

  • Hundreds of fans lining up outside an event center for a Jonas Brothers concert.
  • Your coworker explaining how their Hello Fresh subscription works and its role in helping them maintain a healthy diet.
  • Your teenage niece telling her friend how much she loves Essie Gel nail polish.
  • A crowd of bikers riding down the highway with Harley Davidson jackets and motorcycles.
  • Your friend that gets a Blue Moon beer every time you go out together.
  • Your existing social media followers sharing your Twitter, Facebook, and Instagram posts with their own social networks.

WHY ARE BRAND EVANGELISTS/SUPERFANS IMPORTANT?

POTENTIAL CUSTOMERS TRUST RECOMMENDATIONS FROM FRIENDS OR FAMILY.

BRAND EVANGELISTS ARE THE LEAST EXPENSIVE FORM OF NEW BUSINESS.

HOW DO BUSINESSES CREATE BRAND EVANGELISTS/SUPERFANS?

MAKE POTENTIAL CUSTOMERS FEEL WELCOME.

SHOW EXISTING CUSTOMERS THAT YOU APPRECIATE THEM.

VALIDATE POTENTIAL AND EXISTING CUSTOMER QUESTIONS AND CONCERNS.

ENSURE YOUR CUSTOMERS FEEL ENGAGED WITH YOUR BRAND.

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Brittany Hodak

Brittany Hodak

Brittany Hodak is an international keynote speaker and award- winning entrepreneur. She teaches leaders to cure apathy by harnessing the power of superfandom.