Building A Customer-First Business In 7 Steps

DEFINE YOUR IDEAL CUSTOMERS.

  • What are your ideal customer’s likes and dislikes?
  • What makes them choose you over a competitor?
  • Which factors does this person consider before making a purchase?

STAY UP-TO-DATE WITH WHAT YOUR CUSTOMERS WANT AND EXPECT.

  • High-level customer service
  • A simplified, easy customer experience
  • Tech-savvy innovations
  • Rewards for brand loyalty

BUILD EXCEPTIONAL CUSTOMER SERVICE INTO YOUR BRAND.

PERSONALIZE TEAM MEMBERS’ COMMUNICATION WITH CUSTOMERS.

TAKE RESPONSIBILITY — AND ACTION — WHEN YOUR TEAM MAKES MISTAKES.

ASK CUSTOMERS FOR FEEDBACK REGULARLY.

BE OPEN AND HONEST ABOUT THE WAYS YOU’RE WORKING TO IMPROVE.

  • Set core values: Create core values for your business that you stick to every day.
  • Employee clarity: Transparency starts with your employees. By sharing information (both the good and bad) with employees, you avoid the dreaded rumor mill.
  • Pricing: Always be clear with pricing. Hidden fees are a big no-no!
  • Timing: Don’t beat around the bush when it comes to sharing new information and initiatives. Always share information that’s relevant to your customers quickly.
  • Admit mistakes: Lastly, don’t hesitate to talk about mistakes openly, especially if you’ve come a long way since then.

TAKE THE NEXT STEPS

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