We’re all familiar with the phrase “the customer is always right,” but this doesn’t really help us in the heat of the moment. Not only are customers not always right, but they sometimes can be difficult to please. …

Let’s face it: customer complaints are intimidating. In today’s world, reviews and word-of-mouth are everything. They’re what boosts a brand’s performance on social media, search engines, and even amongst local communities. However, what if we said customer complaints can actually be a good thing? Though it sounds crazy, customer complaints…

Having a strong customer support team is a must, but where do you begin with customer service training? This specific training is the process of upskilling your customer service employees to boost overall customer satisfaction. While most brands understand the importance of customer service training, they often get it wrong…

Have you ever heard the phrase “show don’t tell?” When you collect a customer review, you’re putting this phrase into practice. In other words, you can tell your customers how great you are all day long, but actions speak louder than words. …

Regardless of your industry, it’s never been more important to understand your customer loyalty and satisfaction. How happy are your existing customers, and are you on the right track to creating loyal superfans? One way to measure this is through your Net Promoter Score (NPS). The Net Promoter Score (NPS)…

It’s hard to argue with the concept that a customer-centric business stands out against the competition and builds strong, long-term relationships with audiences. Yet, at the end of the day, so many businesses fail to take the courageous step towards being fully customer-first. The reality is that if you want…

Every year, as November comes to an end, more and more companies jump onto the holiday train. From advertisements to holiday cards to holiday carols, re-written to include a corporate brand message, we’ve all seen examples of companies that promoted “giving” in the wrong way. But what about companies that…

Most businesses nowadays understand they need to focus on customer service, but they don’t know where to begin. Superior customer experience is a part of any successful brand, but it takes know-how, experience, and a customer-first approach to take the first steps. …

You know how to attract new customers, but how do you keep them engaged with your business? If you want to grow a sustainable, customer-first business, you need to focus on the right customer retention strategies. …